Spanish Supermarkets Sell Milk From the Shelf, Not the Fridge: Why UHT Won Europe and Lost America
Walk into a Spanish supermarket, head for the milk, and you will not find it in a chilled cabinet. It sits on an ordinary dry shelf, stacked in cartons at room temperature, next to the coffee and the sugar. To an American shopper this looks alarming, even a little unsafe. To a Spaniard it is …












