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Monumetric vs Ezoic: Which is the Better Ad Platform?

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Monumetric vs Ezoic – Hey there, website owners, bloggers, digital nomads, and anyone in between! Are you finding it a bit tricky to navigate the landscape of ad management platforms?

For aspiring bloggers earning a full income online, Monumetric and Ezoic are top ad network choices if you have a site that gets less than 50K views from your site. While Monumetric stands out with its bespoke optimizations, Ezoic tends to win favor with beginners because of its no upfront cost policy

Perhaps, you’re exploring ways to optimize your website’s ad revenue but feel overwhelmed by the multitude of choices available. Well, you’ve landed at the right spot.

We’ve put together this comprehensive guide to simplify things for you, focusing on two top contenders: Monumetric and Ezoic.

Whether your website is your passion project, a budding startup, or your ticket to a digital nomad lifestyle, knowing how to maximize your ad revenue is crucial. That’s where we come in. In this guide, we’ll explore everything from entry requirements to revenue optimization, user experience, and more for both Monumetric and Ezoic.

By the time we’re done, you’ll be armed with the knowledge to decide which platform best aligns with your goals.

So, ready to dive in? Let’s explore the world of Monumetric and Ezoic!

Before we go to comparing Monumetric vs Ezoic, let’s get to know what they really are first.

Introduction to Ad Management Platforms: Ezoic vs Monumetric

At this point, you might be asking, “What exactly are Monumetric and Ezoic, and how can they help me?”

In the simplest terms, Monumetric and Ezoic are ad management platforms. They serve as the middlemen between publishers (like you) and advertisers. These platforms manage and optimize the placement of ads on your website, eliminating the need for you to contact advertisers and negotiate contracts directly.

Ad management platforms are beneficial for several reasons:

  1. Maximize Earnings: Through sophisticated algorithms and data analysis, these platforms can optimize your ad placements to drive higher click-through rates (CTRs) and, as a result, increase your revenue.
  2. Save Time: Dealing with advertisers can be a complex and time-consuming process. Ad management platforms handle these relationships on your behalf, leaving you more time to focus on creating high-quality content for your site.
  3. Greater Access to Advertisers: Platforms like Monumetric and Ezoic have vast networks of advertisers. This gives you access to a wider range of potential ads, leading to better fit and potentially higher revenue.
  4. User Experience Optimization: Ad management platforms also take into account user experience. They can help ensure ads don’t disrupt your site’s layout or negatively affect your users’ experience.

With a general understanding of what Monumetric and Ezoic are and why they can be beneficial, let’s dig deeper into each platform.

What is Monumetric? (Monumetric vs Ezoic)

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Monumetric, formerly known as The Blogger Network, is an ad technology company that offers monetization solutions for website owners and bloggers. Founded in 2012, it uses technology to optimize ad inventory and increase revenues for publishers.

Services Offered: Monumetric uses a cost-per-thousand-impressions (CPM) model, which means publishers are paid per thousand impressions their ads receive. The company offers a range of ad management services, including display ads, mobile ads, and video ads.

Key Features and Benefits: Monumetric prides itself on its proactive ad management, including ad layout optimization and A/B testing. They offer custom ad solutions tailored to the needs of each publisher and a dedicated account manager for individual attention.

Pricing and Plans: Monumetric operates on a performance-based model, where they take a percentage of the revenue generated. They offer several plans according to the website’s traffic volume, starting from the Propel program for sites with 10,000 monthly pageviews.

What is Ezoic? (Monumetric vs Ezoic)

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Ezoic, established in 2010, is a Google Certified Publishing Partner that uses machine learning to help publishers optimize their websites’ layout and ad placements.

Services Offered: Ezoic offers an automated platform that tests different ad placements, sizes, and types to determine the optimal configuration for each individual visitor, maximizing both user experience and ad revenue.

Key Features and Benefits: Ezoic’s main feature is its machine learning technology, which continually learns and adjusts to improve monetization. It offers features like multivariate testing, layout testing, and a site speed accelerator.

Pricing and Plans: Ezoic offers a free entry-level plan, but to unlock its full potential, publishers can opt for the premium plans. They also have a revenue share model, where Ezoic takes a cut of the revenue generated from the ads they manage.

Comparing Monumetric and Ezoic (Monumetric vs Ezoic)

Monumetric vs Ezoic: Which is the Better Ad Platform?

Setup and Ease of Use: Both platforms provide detailed instructions for setup and offer assistance for those who need it. Ezoic’s interface is considered more intuitive, while Monumetric provides a more hands-on management approach.

Ad Revenue and Performance: Both platforms aim to increase ad revenue, but their methods vary. Ezoic uses machine learning to optimize placements, while Monumetric focuses on a personalized approach with dedicated account managers.

Customer Support: Both companies offer solid customer support, but Monumetric’s clients often highlight their personal account managers, who provide more individualized support.

Site Speed: Ezoic offers a site speed accelerator feature, which can be a deciding factor for some publishers. Monumetric doesn’t currently offer a similar feature.

Minimum Traffic Requirements: Monumetric requires at least 10,000 monthly pageviews to start with their program, while Ezoic has no set minimum traffic requirement.

User Reviews and Feedback

Feedback from users of both platforms is generally positive, with the main difference being their preference for Ezoic’s machine learning approach or Monumetric’s more personalized service. User reviews suggest that both platforms can increase ad revenue, but individual results may vary depending on the specifics of the website and its audience.

Entry Requirements and Eligibility for Monumetric and Ezoic

Monumetric Entry Requirements (Monumetric vs Ezoic)

Monumetric sets minimum traffic requirements for publishers wanting to use their platform. They offer several programs based on traffic levels:

  • Propel Program: For websites with 10,000 to 80,000 monthly pageviews. This program requires a one-time setup fee, which covers the cost of integrating your site with its ad platform.
  • Ascend Program: For websites with 80,000 to 500,000 monthly pageviews. No setup fee mentioned.
  • Stratos Program: For websites with 500,000 to 10 million monthly pageviews. No setup fee mentioned.
  • Apollo Program: For websites with over 10 million monthly pageviews. No setup fee mentioned.

In addition to the traffic requirements, websites must comply with standard ad policy rules and regulations, such as content suitability, copyright laws, etc.

For Monumetric’s Propel Program, which is designed for websites with 10,000 to 80,000 monthly pageviews, there is a one-time setup fee. The exact cost can vary and is best confirmed directly with Monumetric.

This fee covers the cost of setting up your site on their platform, including the installation and configuration of ad placements. However, it’s important to note that this fee is only charged for the Propel Program. For their other programs – Ascend, Stratos, and Apollo – which are for sites with higher traffic levels, there’s no mention of a setup fee.

Ezoic Entry Requirements:

Unlike Monumetric, Ezoic does not have a minimum traffic requirement, making it more accessible for smaller websites or those just starting. However, the website must be in good standing with Google’s AdSense program and meet the Google Ad Policy.

It’s also worth noting that Ezoic requires integration with your website for the platform to analyze user data and optimize ad placements. You can do this either via their WordPress plugin or by changing your DNS settings.

Final Thoughts on Ezoic vs Monumetric for Ad Network Platforms

For sites garnering less than 50K views, Monumetric and Ezoic emerge as leading ad network options.

While Monumetric offers a more hands-on, tailored approach for websites with a substantial amount of traffic and charges a setup fee for their initial program, Ezoic provides more accessible options for smaller sites or those new to ad monetization without an upfront fee. Both platforms have their unique merits, and the choice depends on the publisher’s needs, traffic levels, and long-term goals.

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