The Deodorant Aisle Is Tiny in Europe and Nobody Notices a Problem: The Body-Care Logic Americans Misread
An American walking into a European pharmacy or supermarket for the first time often has the same small shock at the personal-care shelves. The deodorant section, which back home sprawls across an entire aisle of sticks and gels and clinical-strength formulas, is here a modest handful of roll-ons and sprays taking up a fraction of …












