South America is a continent filled with vibrant cultures, breathtaking landscapes, and warm people. However, life here is shaped by traditions and cultural norms that might seem confusing to tourists. Understanding these unspoken rules can help you better connect with locals and enjoy your travels more fully.
By following these unspoken rules, you’ll not only show respect for local cultures but also enjoy a richer, more authentic South American experience. Embrace the warmth, vibrancy, and diversity of the continent, and you’ll leave with unforgettable memories!
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Unspoken Rules of South American Life
1. Greetings Are Essential
What to Know: Greetings are an important part of South American culture. A handshake, a hug, or a kiss on the cheek (or two, depending on the country) are common ways to greet someone.
Tip: Follow the locals’ lead—Argentinians may greet with one kiss, while Colombians might use two. Always greet everyone in the room when entering.
2. Family Is Central
What to Know: Family is the cornerstone of South American life, and gatherings often include extended relatives. Decisions and priorities often revolve around family needs.
Tip: Respect the importance of family and expect conversations to include discussions about loved ones.
3. Time Is Flexible
What to Know: In many South American countries, “on time” often means 15-30 minutes late, especially for social events. However, punctuality is more important for business meetings.
Tip: Be patient, and don’t stress if things don’t start exactly as planned. Just enjoy the moment.
4. Personal Space Is Less Strict
What to Know: South Americans are more comfortable with physical closeness during conversations. Standing too far away might seem cold or unfriendly.
Tip: Don’t back away if someone stands close to you while talking. Maintain eye contact and be warm.
5. Tipping Varies
What to Know: Tipping customs differ across the continent. In countries like Brazil and Argentina, service charges are often included in restaurant bills. In others, tipping is expected but modest.
Tip: Leave a 10% tip if it’s not included, and tip small amounts for taxi drivers or hotel staff as a gesture of appreciation.
6. Don’t Expect Quick Service
What to Know: Dining out is a leisurely activity in South America. Meals are enjoyed slowly, and servers won’t rush to bring the check unless requested.
Tip: Relax and enjoy the experience. Politely ask for the bill when you’re ready to leave.
7. Respect the Siesta
What to Know: In rural areas and small towns, a midday break (siesta) is common. Businesses may close for a few hours in the afternoon.
Tip: Plan your activities around this downtime and use the opportunity to rest or explore local sights.
8. Public Transportation Is Social
What to Know: Public transport, like buses and trains, is often lively. It’s not uncommon for street performers or vendors to board and sell their goods.
Tip: Embrace the vibrant atmosphere but keep an eye on your belongings.
9. Bargaining Is Common
What to Know: At markets and with street vendors, bargaining is a common practice. However, this isn’t the case in formal stores.
Tip: Start with a lower offer but remain polite and friendly. A smile goes a long way during negotiations.
10. Dancing Is Part of Life
What to Know: Music and dance are integral to South American culture. From salsa in Colombia to tango in Argentina, dancing is a way to celebrate and connect.
Tip: Don’t be shy—join in when invited to dance, even if you’re not confident. Locals appreciate the effort.
11. Modesty in Dress
What to Know: While South Americans take pride in their appearance, modesty is appreciated, especially when visiting churches or rural areas.
Tip: Avoid overly revealing clothing unless you’re on the beach or in a resort area.
12. Coffee Culture Is Different
What to Know: Coffee habits vary by country. In Brazil, coffee is strong and served in small cups. In Colombia, tinto (a small black coffee) is a common everyday drink.
Tip: Try the local coffee traditions and avoid expecting large, milky lattes everywhere.
13. Watch Your Gestures
What to Know: Hand gestures that seem harmless elsewhere may have different meanings in South America. For example, the “OK” sign can be offensive in Brazil.
Tip: Research local gestures before using them, or stick to smiles and nods.
14. Keep the Conversation Polite
What to Know: Discussing politics, religion, or stereotypes about the country can be sensitive. Locals may not appreciate sweeping generalizations or comparisons.
Tip: Focus on positive topics like culture, food, or local attractions unless the conversation steers otherwise.
15. Don’t Flush Toilet Paper
What to Know: Plumbing systems in many South American countries can’t handle toilet paper. Instead, bins are provided for disposal.
Tip: Follow the signs in bathrooms and use the bins to avoid plumbing issues.
16. Respect Local Food Traditions
What to Know: Food is central to South American culture, and locals take pride in their dishes. Sharing meals is a bonding experience.
Tip: Try local dishes like empanadas, ceviche, or feijoada. Compliment the food, and don’t hesitate to ask about its origins.
17. Street Vendors Are Common
What to Know: Vendors selling snacks, drinks, or goods are part of daily life. While most are friendly, some may be persistent.
Tip: If you’re not interested, a polite “No, gracias” or “Não, obrigado” will suffice.
18. Patience Is a Virtue
What to Know: Things might not happen as quickly as you’re used to, whether it’s service at a restaurant or public transport schedules.
Tip: Be patient and adopt the laid-back attitude of the locals.
19. Learn Some Spanish or Portuguese
What to Know: While English is spoken in tourist areas, many locals prefer Spanish (most of South America) or Portuguese (Brazil).
Tip: Learn basic phrases like “Hola,” “Gracias,” or “¿Cuánto cuesta?” for Spanish-speaking countries, and “Olá” or “Obrigado/a” for Brazil.
20. Avoid Flashing Valuables
What to Know: Petty theft can happen, especially in crowded areas or tourist hotspots. Flashing expensive items might make you a target.
Tip: Keep valuables discreet and use anti-theft bags or wallets.
About the Author: Ruben, co-founder of Gamintraveler.com since 2014, is a seasoned traveler from Spain who has explored over 100 countries since 2009. Known for his extensive travel adventures across South America, Europe, the US, Australia, New Zealand, Asia, and Africa, Ruben combines his passion for adventurous yet sustainable living with his love for cycling, highlighted by his remarkable 5-month bicycle journey from Spain to Norway. He currently resides in Spain, where he continues sharing his travel experiences with his partner, Rachel, and their son, Han.