Affluent Americans are increasingly relocating to European towns in search of a slower pace of life, better quality of living, and cultural enrichment. These towns offer charm, history, and exclusivity while providing the comforts that appeal to wealthy expatriates.
These towns combine affordability, cultural richness, and luxury living, making them prime destinations for wealthy Americans seeking a new way of life. Whether it’s the allure of the Alps, the charm of Mediterranean beaches, or the history of medieval towns, Europe offers something for everyone.
Here are 15 European towns where rich Americans are quietly making their homes.
Read Here European Things that terrify Americans and American Habits that make Europeans Cringe
Read here how to pack for Europe and Best eSIM for Europe
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Why Rich Americans Are Moving to These Towns
Cost of Living: Many European towns offer luxury at a fraction of the cost of living in major U.S. cities.
Work-Life Balance: Europeans prioritize quality of life, with shorter workweeks and more vacation time.
Cultural Appeal: Rich history, world-class cuisine, and stunning architecture attract those seeking enrichment.
Healthcare and Education: Affordable and accessible systems add to the allure.
Privacy and Exclusivity: Smaller towns provide tranquility and escape from the hustle and bustle.
1. Cascais, Portugal
Close proximity to Lisbon while offering luxury seaside living.
Mild climate and excellent golf courses.
Golden Visa program attracts investors.
Highlights:
Stunning Atlantic beaches, vibrant cultural scene, and upscale dining.
2. Lucca, Italy
Why They’re Moving:
A quieter alternative to Florence with a well-preserved medieval atmosphere.
Proximity to Tuscany’s wine country.
Affordable yet luxurious properties.
Highlights:
Tree-lined walls, cobblestone streets, and world-class cuisine.
3. Aix-en-Provence, France
Why They’re Moving:
A picturesque, smaller city in the Provence region with an artistic heritage.
Warm Mediterranean climate.
A hub for culture and luxury.
Highlights:
Lavender fields, local markets, and charming fountains.
4. Marbella, Spain
Why They’re Moving:
Known for luxury living and vibrant nightlife.
High-end real estate options and a large expat community.
Great weather year-round.
Highlights:
Beaches, yacht-filled marinas, and Michelin-starred restaurants.
5. Annecy, France
Nicknamed the “Venice of the Alps” for its canals and lakeside views.
A tranquil alternative to Paris with excellent outdoor activities.
Proximity to ski resorts and hiking trails.
Highlights:
Crystal-clear lake, medieval streets, and alpine scenery.
6. San Sebastián, Spain
Why They’re Moving:
A gastronomic paradise with more Michelin-starred restaurants per capita than anywhere else in Europe.
Beautiful beaches and a relaxed atmosphere.
A blend of culture and exclusivity.
Highlights:
La Concha Beach, Basque cuisine, and local festivals.
7. Lake Como, Italy
Famous for its luxurious villas and breathtaking lake views.
Peaceful lifestyle with proximity to Milan.
Exclusive yet welcoming to expats.
Highlights:
Stunning lakefront properties, mountain hikes, and quaint villages.
8. Gstaad, Switzerland
Why They’re Moving:
A top destination for wealthy individuals seeking privacy and exclusivity.
Renowned ski resorts and luxurious chalets.
No wealth tax for foreigners in certain cantons.
Highlights:
Snow-capped peaks, world-class skiing, and luxury shopping.
9. Bruges, Belgium
Why They’re Moving:
A fairy-tale town with cobblestone streets and picturesque canals.
Easy access to major European cities like Brussels and Paris.
Quiet, upscale living with rich history.
Highlights:
Medieval architecture, artisan chocolate shops, and cultural events.
10. Chamonix, France
Why They’re Moving:
A haven for outdoor enthusiasts, particularly skiers and mountaineers.
Breathtaking views of Mont Blanc.
Luxurious chalets and a serene alpine lifestyle.
Highlights:
High-end ski resorts, hiking trails, and spa retreats.
11. Sintra, Portugal
Why They’re Moving:
A UNESCO World Heritage Site known for its palaces and lush greenery.
Proximity to Lisbon yet removed from the hustle.
Enchanting landscapes and quiet luxury.
Highlights:
Palácio da Pena, mystical gardens, and historic mansions.
12. Valldemossa, Mallorca, Spain
Why They’re Moving:
A picturesque village offering Mediterranean charm and privacy.
Ideal for those seeking a quiet life away from crowded cities.
Exquisite real estate with sea views.
Highlights:
Stone houses, lush landscapes, and proximity to Palma.
13. Bath, England
Why They’re Moving:
Known for its Roman baths and Georgian architecture.
A quintessential English town with proximity to London.
High-end housing in a peaceful environment.
Highlights:
Historic sites, boutique shops, and countryside tranquility.
14. Heidelberg, Germany
Why They’re Moving:
A romantic town with a rich history and stunning river views.
Excellent schools and high-quality healthcare.
A laid-back yet refined lifestyle.
Highlights:
Heidelberg Castle, Neckar River, and charming old town.
15. Dubrovnik, Croatia
Why They’re Moving:
A historic coastal city with stunning Adriatic views.
Growing reputation as a luxury destination.
Affordable real estate compared to Western Europe.
Highlights:
Medieval walls, crystal-clear waters, and island-hopping adventures.
About the Author: Ruben, co-founder of Gamintraveler.com since 2014, is a seasoned traveler from Spain who has explored over 100 countries since 2009. Known for his extensive travel adventures across South America, Europe, the US, Australia, New Zealand, Asia, and Africa, Ruben combines his passion for adventurous yet sustainable living with his love for cycling, highlighted by his remarkable 5-month bicycle journey from Spain to Norway. He currently resides in Spain, where he continues sharing his travel experiences with his partner, Rachel, and their son, Han.
Jan
Saturday 12th of April 2025
St Lucia Lass Americans